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What if I told you that you’re already off to a great start, with so many ways to squeeze the most out of summer right here? We’re excited to launch the PC® Insiders Report™ summer edition. It’s full of never-seen-before foods, great grilling products and delicious recipes.
We don’t like playing favourites with our amazing value summer essentials, but we do have some top picks. Our juicy PC® Pork Belly Burnt Ends are smoked for hours and finished with a mouth-watering barbecue sauce. Dig into their layers of flavour on page 15. Then, pair them with a PC® M’AQUA Cocktail Flavoured Sparkling Water for the best summer vibe. They are classic summertime cocktail flavours in sparkling water form, with zero calories and zero sugar. Check them out on page 11. It’s like splurging without splurging.
Did we save the best for last? You be the judge. We can’t wait for you to dig into the ultimate twisted treat: our PC® Flake Outs™ Croissant Donuts. Find our perfect pastry partnership between a croissant and a donut on page 22. You’ll discover loads more in these pages to make every summer day great no matter where you are or what you’re up to.
For us, that’s raising a can of PC® M’AQUA (in a 100% recyclable can) to our 2025 goal that all PC® plastic packaging will be fully recyclable or reusable. From using clear plastic trays to packaging made of more recycled content, we are being mindful of the plastic and packaging we use. Learn about our journey to better plastics throughout these pages. Cheers to a better earth, amazing value and an unforgettable summer. The best is yet to come!
1 Offer expires July 17, 2024. PC Optimum™ members who subscribe to the PC Express™ Pass annual subscription program for the first time are eligible to receive the free trial period and the bonus points indicated. Bonus points will be awarded within 4-6 weeks after the free trial period ends. Subscription must be active at time points are awarded. You must be a registered PC Optimum™ member who has reached the age of majority in your province or territory of residence to sign up. Cannot be combined with any other PC Express™ Pass subscription promotional offer. Following the free trial period, your 12-month paid annual subscription will start. Cancel anytime during your free trial to avoid incurring any costs. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use and to modify or cancel this offer due to system error or unforeseen problems without notice. PC Express™ Pass is a monthly or annual subscription plan that gives you $0 pickup or delivery on same-day or future PC Express™ online grocery orders of $35 or more for the duration of the plan. Annual subscription fee is $99.99, plus applicable taxes. Monthly subscription fee is $9.99, plus applicable taxes. Subscription automatically renews at the end of the subscription period at the then-current annual or monthly subscription fee (currently $99.99 per year and $9.99 per month, plus applicable taxes), charged to the payment method you provided at time of enrolment. Priority pickup and delivery are available with a PC Express™ Pass for $3. PC Express™ Rapid Delivery is available with a PC Express™ Pass for $3. PC Express™ online grocery orders require a $35 minimum spend (before taxes and fees) in order to receive free same-day or future pickup or delivery. You can cancel your subscription at any time. If you reside outside of Quebec: To cancel, you need to tell us at least five (5) days before the end of your subscription period and your subscription will continue until the end of your then current subscription term. If you reside in Quebec: To cancel, you need to tell us and your subscription will end immediately. To cancel your subscription, you can sign into your Account at http://accounts.pcid.ca/login and cancel within the ‘Account’ section under ‘Manage subscription’.
2 Eligible orders must be placed and completed by July 17, 2024. This Offer only applies to online orders made at atlanticsuperstore.ca, fortinos.ca, independentcitymarket.ca, loblaws.ca, maxi.ca, newfoundlandgrocerystores.ca, nofrills.ca, provigo.ca, realcanadiansuperstore.ca, valumart.ca, yourindependentgrocer.ca or zehrs. ca. You will receive the amount of points qualified for based on the eligible total spend, in a single transaction, of your first online order before applicable taxes and fees and after all other coupons and discounts are deducted. Points will appear in PC Optimum account after groceries have been picked up or delivered, as applicable, and transaction has been completed. We are not obligated to award points based on errors or misprints. No cash value. Offer is available to registered PC Optimum members. Membership is free. To register as a PC Optimum member, see in-store or visit pcoptimum.ca. This Offer does not apply to any products on our banner websites that are sold and shipped by third party vendors. We will also waive the PC Express pickup or delivery fees of your first eligible order (both together, the “Offer”). Applicable voucher code must be entered during checkout to redeem. $9.99 per month value is based on the current price of the monthly PC Express Pass of $9.99/month plus applicable taxes. PC Express Pass is a monthly or annual subscription plan that gives you $0 pickup or delivery on same-day or future PC Express online grocery orders of $35 or more for the duration of the plan. See https://www.pcexpress.ca/pass for additional details. Offer excludes purchase of tobacco, alcohol products, prescriptions, phone cards, gift cards, lottery tickets, and any other products which are provincially regulated or as we determine from time to time. Product availability may vary by store. Offer is one-time only, cannot be combined with any other PC Express promotional offers and excludes previous purchases. We reserve the right to cancel any order due to unauthorized, altered, or ineligible use and to modify or cancel this offer due to system error or unforeseen problems without notice. ®/™ Trademarks of Loblaws Inc.
GRILLING
GRILLING, REIMAGINED
We’ve stepped up our grilling game. Meet our summer collection of grillable faves that come on sticks, in spirals, with bite-sized bursts of flavour and more. There’s even a portable grill that holds enough skewers for 43 of your closest friends. You’ll never look at your BBQ the same way again.
VALUE YOUR TIME IN THE SUN
School’s out and social calendars are packed, so let’s help you save time and money! With PC Express™ online grocery delivery and pickup, you can get all your favourites in under 3 hours. To add even more sunshine to your summer, enjoy unlimited $0 delivery and pickup with PC Express Pass.
GRILLING
Stick with it! Summer skewered
Kebab, satay, spiedini—it doesn’t matter what you call it, grilled meat and vegetables on a stick always hit the spot. We’ve got skewers that will stick out at your next barbecue.
Char and charm: Yakitori skewer sensation
Switch up the ’cue with something deliciously different.
Our PC® Chicken Yakitori are your gateway to more adventurous snacking. We seasoned and marinated juicy thigh-meat skewers with traditional, umami-boosting yakitori flavours such as ginger and mirin (a type of rice wine). Now, everyone can experience the energy and iconic Japanese flavours we fell for inside Tokyo’s lively izakayas (pubs). Plus, we gave you 24 skewers per pack that will transport the entire barbecue to Tokyo’s famous Memory Lane.
PC® Chicken Yakitori
$17 480g 21575909_EA
A spin on summer suppers
It’s time for a show-stopping sausage (sorry boring burgers).
Traditionally a shared dish and hard to find outside of southern Italy, we craved a PC® Barese Sausage we could enjoy anytime. We loved this giant, coiled sausage so much we made it into a personal-sized wheel. Then, we thought: Let’s put it on a burger bun! You’ll never look at a classic patty the same once you put this parmesan-packed, sizzling sensation between two PC® Gigantico Burger Buns. We recommend topping your burger-style Barese with your favourite aioli. Buon appetito.
PC® Barese Sausage
$6 250g 21576127_EA
GRILLING
Meet the hottest new grill with a hot price
Our PC® Charcoal Spiedini Grill does it all.
No more succulent pieces slipping through the cracks. Our PC® Charcoal Spiedini Grill is long enough to fit 43 spiedini or “meat on-a-stick” at a time (we couldn’t stop ourselves at 40). Stick each skewer into one of the grill’s 43 notches so your meat gets cooked evenly over the flames every time. Compact and lightweight, this portable grill delivers irresistible charcoal flavour to the beach, your backyard, wherever. Craving a juicy burger? Its removable, stainless steel grills have enough space to handle the big buns, too. At less than $150, this grill is a game changer for your barbecue and your wallet. Looks like we’re going to need more skewers.
 PC® Charcoal Spiedini Grill
$149 480g 21524440_EA
Yup, we grilled gnocchi
When testing our PC® Charcoal Spiedini Grill, we put almost anything on a stick to see if we could grill it. Turns out, grilled gnocchi is flipping spectacular. We dare you to break the barbecue rules and put pillowy PC® Potato Gnocchi and PC® Butter Sage Sweet Potato Gnocchi together on one mouth-watering skewer. Psst, we won’t tell where you got the idea from, chef.
Thread cooked PC® Potato Gnocchi and PC® Butter Sage Sweet Potato Gnocchi onto PC® Non-Stick Grill Skewers with PC® Mixiany Cherry Tomatoes, mini bocconcini cheese, and cubed baguette, alternating between each. Brush generously with oil and grill over medium-high heat, turning occasionally, until grill-marked and cheese begins to soften, about 2 minutes. The ultimate grilled snack.
TO SERVE: Spoon your favourite PC® Pesto over your serving platter, top with skewers, and sprinkle with fresh basil.
PC® Potato Gnocchi
$5 400g 21546609_EA
PC® Butter Sage Sweet Potato Gnocchi
$5 400g 21546613_EA
GRILLING
Eh plus burger
It’s big, bold and back!
The PC® The Ultimate Canadiana Burger is quite the mouthful. For a quintessentially Canadian bite, we stuffed our iconic burger with melty, poutine-style cheese curds and back bacon. Since you’re already walking on the wild side, try topping your burger with a handful of PC® Spicy Ketchup Flavour Kettle Cooked Potato Chips for the ultimate IT burger.
 PC® The Ultimate Canadiana Burger
$1599 852g 21011355_EA
 PC® Spicy Ketchup Flavour Kettle Cooked Potato Chips
$3 200g 
JOE FRESH
Stylish in Red & White
Show your love for Canada with Joe Fresh® styles for the whole family.
Joe Fresh® Baby Canada Bodysuit
$6
Joe Fresh® Women’s Canada Tee
$12
Joe Fresh® Canada Baseball Cap
$16
GRILLING
Serve our best at a juicy price
Give your barbecue the black-tie treatment without breaking the bank. Here are this year’s front runners.
PC® Black Label Wagyu Burgers
No need to bring out the white tablecloth. Our exceptionally savoury PC® Black Label Wagyu Burgers stand out on their own—at an exceptional price we bet you can’t get at a fancy restaurant. Made from one of the most succulent and richly marbled meats in the world, this extravagant burger is the ultimate indulgence.
$1599 568g 20766235_EA
PC® Black Label Umami Wagyu Burgers
Of course, we took the already elevated Wagyu up a notch. In true Black Label style, we loaded our extra indulgent beef with an umami bomb of spices and seasonings for a burger that could dress up any dinner table—sans the big bill.
$1599 568g 21522754_EA
PC® Classic Street Cart Sausages
We challenged ourselves to make our biggest sausage yet. Our PC® Classic Street Cart Sausages exceeded all expectations—we even had to create the behemoth PC® Gigantico Sausage Buns to hold them. We kept that signature street cart snap and incredible flavour. Try finding a better price than ours, even on the street.
$7 500g 215255049_EA
PC® Miso-Ponzu Slaw Kit
Welcome to the party, where the salad is the loudest one here. We upped the crunch factor with crispy edamame and sesame seeds. Plus, our miso-ponzu vinaigrette brings mind-blowing flavour combinations for a seriously memorable slaw at an unbelievable price
$599 301g 21588396_EA
GRILLING
Summer’s snazziest sauce
Meet your grill’s latest flame. The PC® Black Label White Barbecue Sauce, a full-flavoured, rule-breaking sauce you’ll want by the case.
In our quest to deliver something unexpected, we brought you summer’s IT barbecue sauce. Inspired by the revolutionary Alabama-style barbecue sauce, our PC® Black Label White Barbecue Sauce reimagines the southern classic. First, we added prepared mustard for a creamy texture with some kick. Then, we created a more harmonious balance of oil with two vinegars for a puckery punch. To get a true taste, our product developers travelled to Alabama, where the sauce was created in 1925. Our versatile version can be used as a dip, finishing sauce or a baster, so your meat stays extra juicy. This summer, the barbecue sauce is tangy, white and gets slathered on everything.
PC® Black Label White Barbecue Sauce
$450 350ml 215899265_EA
GRILLING
We took a giant leap for shrimp lovers
From our biggest shrimp yet to main-character marinades, we’re turning seafood into a sensation.
PC® Sweet & Smoky Barbecue Butterflied Black Tiger Shrimp
It’s a real letdown when shrimp are...shrimpy. Our largest shrimp skewers to date are pierced on double-prong bamboo skewers, so you can flip them like a grilling pro.
$15 360g 21559382_EA
PC® Mango & Calamansi Citrus Grilling Raw Shrimp Skewers
While in the Philippines, we fell in love with calamansi, a citrus we squeezed on everything —especially grilled shrimp. Experience all the freshness and zest of your new favourite pairing without the plane ticket.
$1199 360g 21517019_EA
PC® Gigantico Garlic & Herb Grilling Raw Butterflied Shrimp
We couldn’t help ourselves and took the classic garlic and herb marinade up a notch with a zesty hit of lime. These plump shrimps are great for grilling.
$1199 340g 21102693_EA
SPARKING JOY
Step aside, Shirley Temple
You haven’t met a mocktail like this before.
Raise a glass to a mocktail that isn’t a total buzz-kill. Zero sugar. Zero calories. All the taste. They’ve got the natural and delicious flavours of your fave summertime cocktails (hey, tequila sunrise) without the hangover or the hefty bill you’d get after a night on the town. Pour one in a glass, pop in a tiny umbrella and you’re ready for refreshing sips at a refreshing price. Cheers to that!
PC® M’AQUA Mule Cocktail Flavoured Sparkling Water
The perfect balance of a mule‘s spicy ginger beer and lime flavours with a zesty fizz.
$450 6 x 355ml 21590689_EA
PC® M’AQUA Mojito Cocktail Flavoured Sparkling Water
All the fresh lime and mint flavours in your fave mojito—without the rum.
$455 6 x 355ml 21590669_EA
PC® M’AQUA Tequila Sunrise Cocktail Flavoured Sparkling Water
Meet nostalgic maraschino cherry and juicy orange flavour in summer’s best new sunrise.
$450 6 x 355ml 21590813_EA
SPARKING JOY
It’s the only credit card that gets you the most PC® Optimum™ points and best perks ever, with $1100 in average value eachyear. Plus, enjoy unlimited $0 online grocery delivery and pickup, with a complimentary PC ExpressTM Pass.
Learn more about our most rewarding card ever.
SPONTANEOUS ADVENTURE
TRANSCEND TAKEOUT:
QUALITY MEALS. SMALL BILLS.
We’ll let you in on a PC® secret: Frozen locks in fresh flavour. We’re bringing bold tastes from Asia to Italy and beyond, so you can turn any meal into a culinary adventure. At a delightful price.
SPONTANEOUS ADVENTURE
A world of flavour
Take your tastebuds on a trip with our internationally inspired apps and entrées.
PC® Chicken Bún Cha
Once we got a taste of the best bún cha in Vietnam, we spent countless hours perfecting our version of the iconic noodle dish. Every detail was obsessed over, from the Vietnamese-inspired vegetables and herbs to a traditional nuoc cham sauce (a bold blend of fish sauce and citrus) that brings salty-sweet heat.
$5 300g 21565869_EA
PC® Chicken Yellow Curry on Rice
Open our fragrant yellow curry and you’ll notice an array of herbs and seasonings placed on top. We agonized over every element of this dish to get its richly layered taste and traditional aromatics just right—down to the pandan leaves. Not just a decorative touch, the leaves impart deep, fresh flavour to this creamy, coconut milk-based curry. Unlock the full experience without hopping on a plane.
$5 300g 2156611_EA
PC® Chicken Masala on Rice
The next stop on our Asian food tour is inspired by India, where we feasted on tender chicken masala and vegetable kurma (cooked veggies in a creamy sauce). This dish brings the two classics together on a bed of fragrant coconut rice, so you don’t have to pick favourites. We didn’t skip any steps, so you can sink into a world of flavour.
$5 300g 21565933_EA
PC® Vegetable Yakisoba
We wish we could go to a Japanese food stall every day, so we made our version of one of its staples: Yakisoba (“fried noodle”). Typically made with meat or seafood, our vegetable Yakisoba is filled with loads of veggies and Japanese-inspired seasonings. And we made sure each noodle was coated in our satisfying, sweet-and-savoury yakisoba sauce.
$5 300g 21566102_EA
PC® Tom Kha Butterflied Black Tiger Shrimp
Our quest to find the greatest Tom Kha soup led us all the way to Thailand’s floating river markets. When the sweet, spicy and sour soup arrived with giant butterflied shrimp, a light bulb went off. We had to turn this exceptional dish into a sauce we could slather over our biggest shrimp—pierced on double-pronged skewers for easy grilling.
$15 360g 21559236_EA
T&T BBQ Pork Buns
Whenever we go out for dim sum, the succulent char siu bao (BBQ pork buns) are always the star. For the perfect bite, our friends at T&T created buns stuffed with juicy, slow-cooked pork that you can easily reheat at home. Steamed to perfection, these fluffy buns bring the cherished tradition right to you. Prepare to pass around basket after basket.
$649 540g 21495784_EA
The charred edges of slow-smoked brisket or “burnt ends” are crucial to Kansas City barbecue culture. We switched up the game with our juicier PC® Pork Belly Burnt Ends. These bite-sized pieces of succulent pork belly were smoked on maple hardwood for hours and finished with PC® Black Label Sweet Barbecue Sauce for robust flavour. All the layers of sauce combine and caramelize to give you crusted yet tender pieces of smoky-sweet “meat candy.” Add these savoury, melt-in-your-mouth bites to bowls, stick them in a sandwich or simply enjoy on their own.
$14 500g 21565531_EA
SPONTANEOUS ADVENTURE
$5 200g
$5 200g
$6 350g
SPONTANEOUS ADVENTURE
Pizzas with personality.
Prices that please.
Don’t bother ordering in. These frozen pizzas are better than your fave takeout.
PC® Black Label Pizzas
If you think you can only get that expertly charred, delicious flavour and perfect crust from an expensive pizzeria, you don’t know what our frozen pizzas are capable of. We’re obsessed with giving you sensational pizza at the best value. Our PC® Black Label Pizzas are truly perfetta. We’ve upgraded everything, from the dough to the toppings to the way we crafted them. First, they’re hand-tossed by a professional pizzaiolo in Italy. This gives you an airy crust with a soft centre. Then, they’re stone-baked to crisp up the outside. And the toppings. Oh, the toppings. All equally as gourmet. Just take the PC® Black Label Margherita Pizza, topped with mozzarella, hand-pulled buffalo’s milk and stracciatella cheeses; or the PC® Black Label Funghi Pizza with an umami blend of portobello, shiitake and oyster mushrooms on a velvety, rich sauce. We couldn’t find delectable toppings like butternut squash cream and pancetta on pizza, so we had to do it. Our new PC® Black Label Blu Pizza and PC® Black Label Zucca Pizza bring unconventional toppings to our signature crust. When we set out to elevate pizza at home, little did we know that our PC® Black Label Pizzas would become such a sensation. And at this price, every night can be pizza night.
$799 370g - 420g
PC® Wood Fired Pizzas
For pizza purists who prefer more traditional toppings, our PC® Wood Fired Pizzas are truly bellissimo. Baked in a wood-fired oven on volcanic stone, these irresistible pizzas have a lightly charred, crisp crust with a soft centre—the kind you’d find atop a checkered tablecloth. Our primo pies have tomato sauce as a base for classic pizza joint toppings, like a triple-threat of bacon, pepperoni and fennel sausage on our PC® Wood Fired Meat Lovers Pizza.
$599 350g - 412g
The next step in our pizza evolution
PC® FRUSTA IS THE NEXT PIZZA
Inspired by the beloved Italian street food, our PC® Frusta is made with 6-hour fermented Italian dough. They’re expertly baked to nail that crust and come in two separate versions: Cheese or Mushrooms. These handhelds (two per pack!) are perfect for on-the-go snacking.
$6 330g - 350g
GET IN THE PC® CALZONE
First, we elevated the calzone with our crust. Then, we stuffed our made-in-Italy handhelds (two per pack!) with tomato sauce and shredded mozzarella for the ultimate cheese pull. Expertly baked with fermented dough, our hand-folded PC® Cheese Calzones are a true taste of Italy.
$6 240g 21549751_EA
SPONTANEOUS ADVENTURE
SPONTANEOUS ADVENTURE
Book it to the boot
Every trip to Italy leaves us reinvigorated to bring the most authentic Italian eats to your table.
PC® Butter Sage Sweet Potato Gnocchi
We upgraded the viral sweet potato gnocchi with elevated ingredients. Our tender bites are crafted in Italy with beautiful potatoes and sweet potatoes. Then, each pillowy piece is blanketed in a rich European butter and sage sauce.
$5 400g 21546613_EA
PC® Pomodoro & Mozzarella Stuffed Gnocchi 
To get the best made-in-Italy gnocchi, we went straight to the source: an Italian family recipe. For the perfect, “Nonna-approved” bite, we stuffed our pillowy soft morsels with as much tomato sauce and mozzarella as possible.
$5 400g 2146599_EA
PC® Five Cheese Risotto
Our mission to find the finest risotto landed us at a family-run restaurant in Italy, where we feasted on carnaroli, The King of Rice. Carnaroli is crucial to nailing that coveted al dente texture. Then, we spent days perfecting the recipe, so when you cook our PC® Five Cheese Risotto at home, you get that glorious al dente in 5-6 minutes, every time. Meet our best, creamiest risotto yet, and you didn’t even have to break a sweat. If you’ve got 10 more minutes, try our Mushroom and Butternut Squash versions.
$5 400g 21546594_EA
SPONTANEOUS ADVENTURE
Tropical Taste Test
Unlock a whole new level of vibrancy this season with PC® tropical fruit.
We love Ontario peaches and B.C. berries, but we want to get out of our fruit comfort zone. Go beyond boring smoothies, upgrade lemonade and more with a taste of the tropics. Welcome to the sweetest escape.
TWISTED TREATS
TWISTED TREATS
From awe-inspiring ice cream pints to epic pastry creations, we dreamed of extraordinary desserts and turned them into a delicious reality. Dig in.
TWISTED TREATS
Love at first bite
Extraordinary pastries to really bake your day.
Pocket-sized pies
Things got messy when we tried to eat a freshly baked pie on-the-go, so we twisted our PC® Frostovers™ Hand Pies into a portable dessert (in three flavours!). Each pack contains a different PC® Frostovers™ flavour, so you can enjoy the magic of a cookie crust stuffed with either dark chocolate, apple toffee or blueberry cream cheese filling. Better yet, each PC® Frostovers™ is glazed with icing to really sweeten the deal.
$4 150g
24 reasons to try something new
Our twisted PC® Flake Outs™ Croissant Donuts have the glazed exterior of a donut with the flaky, rich interior of a croissant. We combined the best of both pastries into one ultimate treat (in four different flavours!). Each pack comes with one fantastic flavour: Double Chocolate, Churro, Blueberry Crumble or Madagascar Vanilla. Welcome to 24 layers of flaky goodness.
$7 224g
Ooey-Gooey Goodness
Pushing the limits of what’s possible to stuff inside a brownie—how PC® of us. To create our PC® Inbetweenz™ Dessert Squares we added an ooey-gooey caramel middle for a positively delicious plot-twist on brownies. Then, we loaded extra layers of your fave dessert flavours—peanut butter, double chocolate or cookie dough—for the best bite that keeps on giving.
$8 312g - 337g
TWISTED TREATS
Ice cream shoppe
sweetness, at home
Meet the next-level ice creams 
that will have you reaching for a spoon.
Ever wonder what makes great ice cream? We sure did. After trialling hundreds of recipes and sampling countless scoops, we realized the best was in the past. We created our own version that’s inspired by the good ol’ days, and made with 100% Canadian milk. This way, when you dig into any one of our PC® Ice Creams, you’re getting our best scoops with our finest flavours. They taste divine—and won’t have you breaking into your piggy bank. To the freezer!
TWISTED TREATS
OUTDOOR OASIS
We’re bringing the greatest in
outdoor entertaining right to you
Whether you’re posting up on a balcony or the backyard, we’ve got the best outdoor essentials for all your summer get-togethers.
THE COOLEST COOLER EVER
Our PC® Retro Patio Cooler is more than a cooler—it’s a mic drop.
Say goodbye to lukewarm sips with a cooler you can rely on to keep everything cool for 48 hours (an entire weekend!). Pop the lid and look inside. It’s big, right? Big enough to fit 110 cans (330 ml) of everyone’s favourite bevvies—plus 26 pounds of ice on top. This vintage cooler (available in retro mint or sleek black) is all function. Our bottom liner is 30% thicker and has thermal walls to help keep its contents cool. Plus, we added a lid with a super-secure seal to keep cold air locked inside. Whether you pack it with a few jugs of PC® Pomegranate Lemonade or extra boxes of PC® Cookie Dough Ice Cream Bites, our cooler holds all the goods for an epic afternoon for years to come.
$249 21480391_EA
ALL THE PRO WITHOUT ALL THE DOUGH
Our unbelievably priced PC® Propane-Powered Pizza Oven is the best thing to happen to pizza since pepperoni.
Nail that restaurant-style crust with our PC® Propane-Powered Pizza Oven. Its cordierite stone and adjustable flames heat up to 500°C so you can make immaculate pies in minutes. You think that’s hot? We had a pie-in-the-sky idea to craft a high-quality pizza oven without the sky-high cost. Plus, this chef-quality oven is backed by a five-year warranty. Making your pizza dreams come true is all in a day’s work.
$299 21384534_EA
LOW SMOKE, MORE PARTY
Our PC® Low Smoke Wood-Burning Firepit brings the fun, not the fumes.
Gone are the days when you’d pay a fortune to sit around a smoky, bulky outdoor firepit. Our PC® Low Smoke Wood-Burning Firepit includes a stainless steel stand, protective carrying case and a removable cooktop, making it nearly $140 less than other firepits (when purchasing these items separately). We maximized the air circulation inside the unit so you can maximize your time outside with friends and fam, even as the days start to get shorter—hello, crisp fall fires. Whenever a campfire calls, this firepit easily burns wood or untreated charcoal while efficiently reducing smoke. Plus, our small-but-mighty fire bowl is portable and lightweight (just 27 pounds) so you can take it anywhere. Pop on its grill top for a spontaneous cookout—we can already smell the roasted marshmallows.
$349 21526029_EA
Open fires are prohibited in some areas. Check your local fire by-laws within your municipality to learn more about acceptable use.
COFFEE
Meet our new favourite barista (it’s you!)
Skipping your daily trip to the coffee shop might not save a fortune. But we’re all about putting those little luxuries within reach.
Since the 1980s, we’ve been tireless in our attempts to give you the greatest cup of coffee at home. We conducted a meticulous trial and error process to find our ultimate blends with beans from Indonesia, Sumatra, Kenya or Ethiopia. Because all beans are different, our PC® Gourmet Coffee Beans are “cupped,” meaning professional coffee graders taste them three times before they reach our Canadian roasting facility. Then, we cup for a fourth time after roasting to ensure they match the distinct, gourmet flavour you love. And that’s why we think these are the best beans at the best price (well, our legal team won’t let us say that...). Anyways, sip on!
PC® Medium Roast Instant & Microground Coffee
This instant hit tastes as good as freshly brewed coffee with its delicious caramel notes and complex flavour profile. Try our other instant coffees in dark roast, light roast and espresso version, too.
$599 100g 21500188_EA
PC® The Great Canadian Light to Medium Roast Coffee Whole Bean
This classic tastes exactly how we want our mornings: Smooth, mellow and balanced. It’s a tried-and-true brew with nutty caramel notes courtesy of a blend of 100% Arabica beans including from Colombia and Kenya.
$1699 907g 21393614_EA
PC® Gourmet West Coast Dark Roast Fine Grind Coffee
Our beloved Dark Roast is a bold blend with a secret: notes of cocoa that keep you coming back for cup after cup. PC® coffee experts selected its 100% Arabica beans from Sumatra and beyond. The beans are then dark roasted in Canada to deliver a fresh-tasting, balanced coffee with a full body. And we’re serving it to you however you please—pods, fine grind or whole beans.
$1699 875g 21393374_EA
*Freshness seal is not recyclable. 
**With proof of purchase.
COFFEE
Get to the Greek
Tired of $8 lattes? Our freddo cappuccino, a popular drink in Greece, brings barista-level iced-coffee to your home—cold foam and all.
Vanilla Freddo Cappuccino
3 tbsp (45 mL) skim milk
(TIP: Skim milk foams up best, but you can use whatever milk you have on-hand.)
(TIP: Substitute with maple syrup or honey, if you prefer.)
Ice Cubes
½ cup (125 mL) brewed PC® Gourmet West Coast Dark Roast™ Coffee, chilled 
1 tsp (5 mL) PC® Black Label Vanilla Bean Syrup Cocktail Mixer
1. Combine milk with syrup in small glass jar with tight-fitting lid (such as 1-cup/250 mL Mason jar). Cover and shake vigorously until thick and frothy (or use an electric hand-held milk frother). Set aside.
2. Fill serving glass one-third of the way with ice. Add cold coffee and top with foamed milk. Sprinkle with sugar (if using).
SNACKS
Get snacking on 
every expedition
The official list is in. Don’t spend on pricey (and less tasty) snacks when you’re out. Stock up on our best bites and sips, stat!
PC® Milk Chocolate Covered Strawberries
Bring to: The backyard
When rich milk chocolate met juicy strawberry, we knew it was a match made in heaven. Indulge in this frozen favourite any day—not just special occasions.
$549 200g 21544055_EA
PC® Ready to Bake All-Butter Croissants
Bring to: The cottage
Say “bonjour” to our finest and flakiest croissants ever. Our PC® Ready to Bake All-Butter Croissants are made in France (of course) with 16 layers of French butter to give you a rich pastry that shatters with every bite. Just pop them in the oven and voilà, warm boulangerie-quality croissants whenever you want them. If you’re craving something sweet, our PC® Ready to Bake All-Butter Pains Au Chocolat gives you a rich hit of chocolate in every bite. For fruit fans, we’ve worked out how to add raspberry filling without disturbing the delicate honeycomb in our PC® Ready to Bake All-Butter Raspberry-Filled Croissants. They’re pastry perfection.
PC Ready to Bake All-Butter Croissants
$699 313g
PC® Raspberry Lychee Smash 2% Greek Yogurt + PC® Strawberry Watermelon Cream Pop 2% Greek Yogurt
Bring to: The dessert table (seriously)
Our new, limited-edition PC® Raspberry Lychee Smash 2% Greek Yogurt was inspired by juicy cocktail flavours. Except our version brings you spoonfuls of real raspberry and lychee purée for an exciting yogurt-meets-dessert mashup. Indulge in the refreshing taste of our PC® Strawberry Watermelon Cream Pop 2% Greek Yogurt. They’re naturally flavoured and made with 100% Canadian milk for a creamy taste.
$449 4 x 100g
PC® Inbetweenz Dessert Squares
Bring to: The trails
After a long hike, swap out the basic bag of nuts for our PC® Inbetweenz™ Dessert Squares. Rich, fudgy brownies stuffed with a gooey caramel middle. Even better, they come in three flavours with extra layers: Peanut Butter, Double Chocolate and Cookie Dough. Each pack is pre-cut into five bars for easy passing and pleasing. To the bakery aisle!
$8 312g - 337g
PC® Spicy Dill Pickle Flavour Kettle Cooked Potato Chips + PC® Spicy Ketchup Flavour Kettle Cooked Potato Chips
Bring to: The beach
Bring a little extra heat to the waterside with our PC® Spicy Dill Pickle Flavour Kettle Cooked Potato Chips. With their tangy taste and a crunch worth craving you might want to pack a few more bags. Speaking of extra, our PC® Spicy Ketchup Flavour Kettle Cooked Potato Chips are bolder than a Canadian tuxedo.
$3 200g
PC® Cinnamon Sugar Pineapple Skewers
Bring to: Anywhere with a grill
We’ve got a juicy, new reason to keep the grill going: PC® Cinnamon Sugar Pineapple Skewers. Inspired by the Brazilian tradition of grilling pineapple, our pre-cut, cinnamon-sugar spiced pineapple wedges unlock a whole new way to do dessert. Give these pineapple skewers a kiss of char for that perfect balance of sweetness with sour. Looks like you’ve got an unexpected treat worthy of a standing ovation.
$5 300g 21560146_EA
SNACKS
Tastes like homemade
Less stress. And so much less mess. Giving your little one our best just got way smoother with PC® Organics Frozen Baby Food Purées and Toddler Entrées.
A whole lot of love went into our new PC® Organics Frozen Purées and PC® Organics Frozen Entrées. They’re made from scratch and frozen to lock in fresh flavour—all to give your tot a delicious taste packed with quality organic ingredients.
Simply the best
We believe that extra-long ingredient lists don’t belong on baby food. That’s why our PC® Organics Frozen Baby Food Purées are crafted without any sugars—just whole fruits and vegetables blended and frozen for fresh flavour. Each of our 11 organic purées taste like quality homemade baby food—without all the work. Get ready to delight in a happy face each time your tiny gourmand discovers the taste of real fruits and vegetables.
$599 8 x 32ml
Mission, accomplished
Mealtime with a toddler can be a big pursuit. Meet a real-life superhero: PC® Organics Frozen Toddler Entrées, ready in just three minutes. Each of our five organic entrées is packed with quality ingredients, including chicken, turkey and beef, so you can rest assured that your little one is getting nothing but our best.
$599 2 x 128g
Featured products not available at No Frills and Fortinos. Only select products available at Maxi.
Whatever your plans, Joe Fresh® has you covered to make the most out of summer (at prices you’ll love!). Think: matching sets, breezy linen, and crochet knits to level up your summer wardrobe game.
Last-minute barbecue
The latest and greatest in grilling ready to take everyone’s tastebuds for a spin.
PC® Tom Kha Butterflied Black Tiger Shrimp
$15 540g 21559236_EA
PC® Black Label White Barbecue Sauce
$450 350ml 21589265_EA
PC® Pork Belly Burnt Ends
$14 500g 21565531_EA
Camping
When you’re out in the wild, you need an equally wild meal plan.
PC® M’AQUA Cocktail Flavoured Sparkling Waters
$450 6 x 355ml
PC® Chicken Yakitori
$17 480g 21575909_EA
PC® Barese Sausage
$6 250g 21576127_EA
On-the-move
This list is dedicated to those whose days are mostly spent in the car. We see you, parents.
PC® Frusta
PC® Cheese Calzones
$6 240g 21549751_EA
PC® Flake Outs™ Croissant Donuts
$7 224g
Pool Party
Make a splash with our lineup of crowd pleasers for kids and grownups.
PC® Cinnamon Sugar Pineapple Skewers
$5 300g 21560146_EA
PC® The Ultimate Canadiana Burger
$1599 852g 21011355_EA
PC® Samosa Layered Dip
$6 350g 21588729_EA
Done